Email that lands in the inbox and pays for itself.
InboxRevenue fixes deliverability, builds the lifecycle flows that earn while you sleep, and runs your whole email program on Klaviyo - measured against revenue, not your open rate.
No retainer required for the audit. You keep the findings either way.
Glow Ritual
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Everything your email channel needs
From inbox placement to revenue reporting - the parts most teams do not have the time or specialists to run well.
Out of spam
Authenticated sending and Gmail, Yahoo and Outlook bulk-sender compliance, including one-click unsubscribe.
Flows that pay
Welcome, abandoned-cart and win-back flows built around your catalog and margins, not a template pack.
Run for you
Campaign calendar, ESP management and reporting on revenue per recipient, not vanity opens.
Tested weekly
Subject-line and send-time tests at campaign scale, so the winners compound week over week.
Proof, not promises
Results from recent engagements across DTC and SaaS email programs we build and run.
inbox placement across Gmail, Outlook and Yahoo in GlockApps testing
average spam-complaint rate we hold clients under (Gmail's limit is 0.30%)
of email revenue we move into automated, always-on flows
average return on email program spend across managed accounts
Three ways we make email earn its place
Take the whole channel off your plate, or bring us in on the part that is leaking revenue. Each service stands on its own.
Get out of spam and into the primary inbox
Deliverability Audits & Repair
A full audit of your sending setup - SPF, DKIM, DMARC, domain reputation, list hygiene and inbox placement - then the fixes, in priority order.
- Authentication & domain reputation
- List cleaning & sunset flows
- GlockApps placement testing
The flows that earn while you sleep
Lifecycle & Automation
We design, build and tune the automated flows that quietly carry most of email's revenue: welcome, abandoned-cart, browse-abandon, post-purchase and win-back.
- Revenue-mapped flow strategy
- Segmentation by behaviour
- Dynamic, on-brand creative
Your whole program, run by specialists
Managed Email & Strategy
Campaign calendar, ESP management, creative and reporting - an end-to-end program on Klaviyo or your platform of choice, with weekly testing baked in.
- Monthly campaign calendar
- Revenue-per-recipient reporting
- A/B testing on subjects & timing
Trusted by DTC & SaaS teams
What changed when the numbers got attention
DTC & Ecommerce0.41% → 0.06%
spam-complaint rate, pulled under Gmail's 0.30% limit
A DTC skincare brand: campaigns to a 180,000-subscriber list were landing in Promotions and Spam. We rebuilt authentication and ran a 30-day list-hygiene and warm-up plan.
SaaS & Subscriptions6.9% → 11.4%
click-to-open rate on the onboarding sequence
A B2B SaaS in onboarding: trials converted on one static welcome email. We built a behaviour-based sequence that nudges stalled trials toward activation.
Subscription & Replenishment18% → 38%
share of email revenue from automated flows
A subscription coffee brand: revenue spiked on send days and flatlined between them. We mapped flows to the replenishment cycle so revenue compounds every week.
Audit first. Guess never.
Audit
We measure inbox placement, authentication, list health and flow coverage before touching anything.
Fix
Authentication, list hygiene and the highest-impact flow gaps, repaired in priority order.
Build
Revenue-mapped flows and a campaign calendar wired to your launches and promotions.
Scale
A/B tests on subjects, offers and timing, reviewed weekly so nothing goes stale.
“Most teams do not have a deliverability problem they can see. They have revenue sitting in flows that were never built. We find it, then we build it.”
Daniel Mercer
Founder, InboxRevenue·a decade in lifecycle & deliverability
10+ yrs
lifecycle & deliverability
180M+
emails sent for clients
40+
DTC & SaaS programs
Built for teams where email should be paying rent
DTC & Ecommerce
Shopify and BigCommerce brands where email should be a third of revenue, not an afterthought.
SaaS & Subscriptions
Product and growth teams turning trials into paid and paid into renewals through lifecycle email.
Subscription & Replenishment
Recurring-revenue brands fighting churn at the inbox before it shows up in the dashboard.
B2B & Services
Longer sales cycles that live or die on nurture, not one-off blasts.
Teams that stopped leaving email on the table
Within two months our flows went from an afterthought to our most profitable channel. InboxRevenue rebuilt everything around our margins, and the reporting finally ties sends to revenue.
Sara Quinn
Founder, Glow Ritual
Our campaigns were landing in Promotions and we had no idea. They fixed deliverability in weeks and our open rates nearly doubled. The team just gets the technical side cold.
Marcus Hale
Ecommerce Director, Atlas Supply
The onboarding sequence they built lifted activation more than any product change we shipped last year. Calm, organised, and every call ends with a clear next step.
Lena Ortiz
Head of Growth, Verda
Questions teams ask before they hire us
What does an email marketing agency actually do?
We run the parts of email most teams do not have time for: fixing deliverability so messages reach the inbox, building automated flows like welcome and abandoned-cart, and managing the campaign calendar on Klaviyo or your platform. You get plain-English reporting on revenue per recipient, not a wall of open rates.
How is deliverability different from delivery?
Delivery means the server accepted your email. Deliverability means it actually reached the primary inbox instead of Spam or Promotions. We optimise for placement - authentication, reputation and list hygiene - which is where most revenue quietly leaks.
Do you only work with Klaviyo?
Klaviyo is our default for DTC, but we run programs on whatever fits your stack - ActiveCampaign, Customer.io and others. We will tell you on the audit call whether a platform change is worth it for you.
How fast will we see results?
Deliverability fixes usually move placement within the first few weeks. Flow and campaign revenue builds over the first two to three months as automations mature and tests compound.
What is a realistic open or click rate to expect?
It depends on your list and niche, so we set targets against your own baseline and current industry benchmarks rather than promising a number. The metric we hold ourselves to is revenue per recipient.
Find out where your email is leaking revenue.
Send us your domain. We will run an inbox-placement and flow audit and send you the findings - no retainer required to get them.