Key takeaways
- Automated flows earn a larger share of email revenue than campaigns, with no extra weekly send.
- Start with welcome, abandoned cart, browse abandonment and post-purchase - the highest-leverage flows.
- Win-back and replenishment protect revenue you have already earned.
- A sunset flow suppresses dead subscribers and protects your sender reputation.
Welcome flow
The highest-engagement moment a subscriber will ever have with you is right after they sign up. A welcome flow introduces the brand, sets expectations, and makes a first offer. It is usually a brand's single best-performing automation.
Abandoned cart
Most shoppers who add to cart do not check out. A short series that reminds them what they left, answers objections, and adds a gentle incentive recovers revenue that would otherwise be lost. This is the flow with the clearest, fastest payback.
Browse abandonment
Some visitors show clear interest by viewing products but never add to cart. A browse- abandon flow follows up on that intent with the products they looked at, catching demand earlier in the journey than the cart flow.
Post-purchase
The order confirmation is opened far more than any campaign. A post-purchase flow uses that attention to set delivery expectations, reduce support tickets, encourage reviews, and tee up the next purchase, turning a one-time buyer into a repeat one.
Win-back and replenishment
Customers lapse. A win-back flow re-engages buyers who have gone quiet before you lose them for good, while a replenishment flow times a reminder to when a consumable is likely running out. Both protect revenue you have already earned.
Sunset
Not strictly a revenue flow, but a critical one: a sunset flow makes a final attempt to re-engage chronically inactive subscribers and then suppresses them. It protects your sender reputation so the rest of your email keeps reaching the inbox.
Not sure which flows you are missing?
Our audit maps your current flow coverage and shows exactly where the revenue is leaking.