Lifecycle & Automation

The flows that earn while you sleep.

Automations quietly carry most of email revenue. We design, build and tune the flows that turn one-time visitors into repeat buyers - mapped to the revenue they earn, not vanity metrics.

What's included

Flow strategy

A revenue-mapped plan of which flows to build first and what each one should earn.

Core flows built

Welcome, abandoned cart, browse abandon, post-purchase, win-back and replenishment.

Behavioural segmentation

Triggers and branches based on what each subscriber actually does, not guesses.

On-brand creative

Dynamic, responsive templates that look like your brand, not a generic ESP.

Testing & tuning

Ongoing A/B tests on timing, offers and copy to lift each flow over time.

Revenue reporting

Per-flow revenue tracking so you can see exactly what each automation earns.

How it works

01

Map

We map the customer journey and the flows that should support each stage.

02

Build

We build and wire the flows in your ESP, with segmentation and on-brand creative.

03

Launch

We QA every path and turn the flows live with revenue tracking in place.

04

Optimise

We test and tune continuously so each flow earns more month over month.

38%

of revenue from automated flows

6

core flows live within weeks

11.4%

open-to-purchase after tuning

Other services

See where your email stands

Send us your domain. We will run a free inbox-placement audit and tell you what is working, what is leaking, and what we would fix first.